Privacy Policy

1. Information We Collect

Shopify Store Data: When you install our app, we collect and process data from your Shopify store through Shopify's APIs, including:

• Store Information: Store domain, name, and basic store settings
• Product Data: Product titles, prices, variants, SKUs, vendors, product types, and tags
• Order Data: Order totals, line items, quantities, and processing dates (aggregated for pricing analysis)
• Pricing Rules: Your custom pricing rules, conditions, and configurations
• Usage Analytics: App usage patterns, performance metrics, and pricing action results

Account Information: We collect information you provide directly, such as:

• Support communications and feedback
• App settings and preferences
• Authentication tokens (securely encrypted)

Important: We do not collect individual customer personal data (names, addresses, payment information). Our app focuses on aggregated sales data for pricing optimization.

2. How We Use Your Information

We use the collected information solely to provide and improve our dynamic pricing services:

• Service Delivery: Execute pricing rules, analyze sales velocity, and optimize pricing strategies
• Performance Analysis: Generate analytics and insights about your pricing rule effectiveness
• App Functionality: Maintain app settings, process pricing actions, and sync data
• Support Services: Provide technical support and respond to your inquiries
• Legal Compliance: Meet legal obligations and respond to data requests
• Service Improvement: Enhance app features and fix technical issues

3. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share information only in these limited circumstances:

• Service Providers: Trusted third-party services that help us operate our app (hosting, analytics, support tools) under strict confidentiality agreements
• Legal Requirements: When required by law, court order, or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to affected users)
• With Your Consent: Any other sharing with your explicit permission

Shopify Integration: Our app operates within Shopify's ecosystem and follows Shopify's data handling requirements. Data accessed through Shopify APIs remains subject to Shopify's Terms of Service and Privacy Policy.

4. Data Security and Protection

We implement industry-standard security measures to protect your information:

• Encryption: Data in transit and at rest is encrypted using industry-standard protocols
• Access Controls: Strict access controls and authentication for our systems
• Secure Infrastructure: Hosting on secure, monitored cloud platforms
• Regular Audits: Periodic security reviews and vulnerability assessments
• Data Minimization: We collect only the data necessary for app functionality
• Secure APIs: All Shopify API communications use secure, authenticated connections

5. Data Retention and Deletion

Retention Policy:

• We retain your data for as long as your app subscription is active
• After app uninstallation, most data is deleted within 30 days
• Some data may be retained longer for legal compliance, security, or business purposes
• Aggregated, non-identifiable analytics may be retained for service improvement

Automatic Deletion: Our app automatically handles data deletion requests through Shopify's mandatory webhooks. When you uninstall the app or request data deletion, we promptly remove your information from our systems.

6. Your Privacy Rights

You have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate personal information
• Deletion: Request deletion of your personal data (subject to legal requirements)
• Portability: Export your data in a machine-readable format
• Restriction: Limit how we process your personal information
• Objection: Object to certain types of data processing

How to Exercise Your Rights: Contact us at hello@priceflux.ai or use Shopify's built-in data request features. We will respond within 30 days.

7. Cookies and Tracking Technologies

Our app uses minimal tracking technologies:

• Essential Cookies: Required for app authentication and core functionality
• Analytics Cookies: Help us understand app usage and improve performance
• Preference Cookies: Remember your app settings and preferences

You can control cookies through your browser settings. Disabling essential cookies may affect app functionality.

8. Compliance with Privacy Laws

Our app complies with applicable privacy laws including:

• GDPR: European General Data Protection Regulation
• CCPA: California Consumer Privacy Act
• PIPEDA: Personal Information Protection and Electronic Documents Act (Canada)
• Shopify Requirements: All Shopify app store policies and data handling requirements

Data Processing Legal Basis: We process your data based on legitimate business interests (service provision), contractual necessity (app functionality), and legal compliance (privacy law requirements).

9. International Data Transfers

Your data may be processed and stored in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses and adequacy decisions where applicable.

10. Marketing and Communications

We do not send marketing emails unless you explicitly opt-in. You can unsubscribe from any marketing communications at any time. We may still send essential service-related communications (security updates, billing notices, etc.).

11. Children's Privacy

Our app is not intended for use by individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware of such collection, we will delete the information immediately.

12. Changes to This Privacy Policy

We may update this privacy policy to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. For significant changes, we may provide additional notice through the app or email.

13. Contact Information

For questions about this Privacy Policy, data requests, or privacy concerns, please contact us at:

Email: hello@priceflux.ai

We will respond to your inquiries within 30 days as required by applicable privacy laws.